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Welcome to ClickDose! Every week we take one ad that is spending real money right now, show you exactly why it works, and rebuild it with AI so you can run the same play on your own brand.
In today's edition:
🥃 An ad that attacks a competitor by name, and has been running 67 days from a Facebook page the brand doesn't even own.
🛬 The product page it sends you to, which avoids saying that competitor's name until the very bottom. On purpose.
🤖 We rebuild the whole thing for a razor brand that doesn't exist. The ad and the page are both live.
🔍 One AI tool that shows you whether ChatGPT recommends you when someone asks for an alternative to your competitor.
🥃 This Ad Names Its Competitor. The Landing Page Doesn't.
A greens brand goes after AG1 by name, runs the ad from someone else's Facebook page, and sends the click to an ordinary product page.
67 days live. 31 million followers. None of them theirs.
🧠 The Setup
Factor Form sells a greens powder. Instead of explaining what greens powder is, they went straight after the people already buying it from AG1.
The headline does the whole job: "WHY ARE PEOPLE CANCELING AG1?" That's not written for someone new to the category. It's written for someone already paying $99 a month who has started wondering if it's worth it.
Two things you wouldn't guess. Factor Form is owned by the team behind Factor meals (HelloFresh), so the underdog here is a large company. And the ad doesn't run from their page. It runs from So Yummy, a media page with 31 million followers.
🖼 The Visual
No photography, no model. A headline, AG1's pouch blurred on the left under three red X's, their jar in focus on the right under four green checks.
It looks like a slide someone made in ten minutes, and that's the point. On a media page, a homemade-looking ad reads like a post instead of an ad. They also named AG1 in huge type and then blurred the bag, which protects them legally from nothing. It just makes you look closer.
The full ad as it runs on Meta. Check the name at the top: that's a media page, not the brand. Source: Meta Ad Library
🛬 Where It Lands (we follow the click)
Not an advertorial, not a quiz. A normal product page: factorform.com/products/greens. $69 crossed out, $41.40 in green, 4.7 stars, and a subscription already ticked with four free gifts in it.
Here's the part worth stealing. After shouting AG1 in the ad, the page won't say the name. Its comparison table shows an unbranded black pouch instead. Then the first question in the FAQ is "How is Factor Form Daily Greens different from AG1?" and they answer it by name, citing a taste test.
Three mentions, three jobs. The ad names them to stop the right person scrolling. The table leaves them unnamed so it feels like a product comparison, not a fight. The FAQ names them for the person who reads everything before buying.
✨ Why It Works
Taking a competitor's customers is cheaper than finding new ones. They already believe in the product and already pay for it monthly. You don't have to sell them on greens. You just have to give them a reason to leave.
The price comparison isn't apples to apples. AG1 is shown as "$99 a month," Factor Form as "under $2 per serving." That $2 is their discounted subscription price, not the $69 they normally charge. Nobody does that math while scrolling.
Renting someone else's page buys trust, not just reach. The ad looks like what that page already posts, so it doesn't read like an ad.
🛠 How to Steal It (ethically)
Write to people already paying a competitor. Your hook is the question they've already asked themselves: is this still worth it?
Decide where you'll name them. In the ad, for attention. Unnamed in your comparison table, so it reads as a product decision. Named once in your FAQ, with a source, for the people who read that far.
Pick the price unit that flatters you, then make sure the math survives a screenshot.
Look at running ads from a publisher or creator's page. You borrow their reach and their credibility at once.
Rate this ad!
TOGETHER WITH CLICKDOSE LABS
Great ad. Wrong page? ClickDose Labs' Page Lab builds conversion-ready landing pages in-house and tests them against your control. Then Growth Lab fills them with qualified traffic. Senior operators on your account from day one. Apply to work with us →
🤖 AI That Actually Ships
We rebuilt the same machine, ad and page, for a completely different product.
🧠 The Setup
That ad works because AG1 already paid for the expensive part: convincing people to buy greens. So we looked for another category where people pay every month for something they've stopped enjoying, and landed on razor subscriptions.
Meet HEFT, a fictional razor brand with one product and one argument: buy the handle once for $59, pay 12 cents a blade, cancel the box.
One change we had to make. We can't name a real brand in a demo, so we blurred an unbranded box instead. That's the same move the Factor Form page makes, and it still works, because the reader fills in the name themselves.
Same layout as the hero ad: question headline, blurred competitor under red X's, our product under green checks, no photography. Their complaint is dollars a month. Ours is plastic a month.
And where our click lands:
🛠 Two Things We Put On The Page
The steals above are for the ad. These two are for the page, and neither one is on Factor Form's.
Open with their math, not your features. The first thing under our buy button is a slider: what you pay a month, and how long you've been paying. It shows you the total. People don't argue with a number they worked out themselves.
Tell them what to do with what they already bought. People stay subscribed because they have a drawer full of refills they paid for. Our page tells them to use those up first. Answering that objection out loud beats pretending it isn't there.
💀 Bottom Line
Factor Form sells greens by helping people quit AG1. HEFT sells razors by helping people quit a subscription. If a competitor spent years teaching your customer to want this category, the cheapest thing you can build is the exit.
Want pages like this built and tested against your current one? That's Page Lab. Reply "PAGE" and we'll tear down your landing page for free. First five replies only.
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🔍 Founder Finds
One tool a week, actually tested, with how we'd run it.
🛠 Otterly.AI: does ChatGPT recommend you when someone asks for an alternative? This whole issue is about catching people who are already looking to leave a competitor. A lot of that looking now happens inside AI chatbots: "is AG1 worth it," "best AG1 alternative." Whichever brand gets named in that answer wins a customer without paying for an ad. Otterly runs the questions you pick through ChatGPT, Perplexity, Google AI Overviews and Copilot every day, and reports back whether you were mentioned, which of your pages got cited, and which competitors keep getting named instead of you.
How we'd use it: list the twenty questions your competitor's unhappy customers would type, track them weekly, and treat every answer that names a rival instead of you as a page you haven't written yet.
The caveat: $29 a month only covers 15 questions, which is enough to test it and not much else. The plan you'd actually use is $189, and Claude, Gemini and Google AI Mode cost extra on top. It also only tells you that you're missing. Fixing it is still your job. Try it here.
🎁 New: Refer One, Get The Machine
We compressed the entire ClickDose engine into one prompt. Paste any winning ad into your AI and it runs the full pipeline on its own: teardown, kitchen-table nickname, a complete rebuild of the ad for YOUR brand, the creative brief, and a verdict on which landing page the ad has earned.
It's called The Machine Prompt, and it unlocks at exactly one referral. Send ClickDose to one person who buys ads, they subscribe, the machine lands in your inbox automatically. That's the whole transaction.
👋 That's A Wrap!
Have something you want feedback on? Have great ideas to share? Email us and we can discuss here.
See you soon,
Eric and Rob | The ClickDose Team
