Welcome to ClickDose! We tear down the ads printing money right now, clone them with AI, and hand you the playbook before your coffee's cold.
In today's edition:
🥃 A clinical photo of a bunion has been running on Facebook for 88 days. The caption is nine words. The targeting is the photo.
🛬 We follow the click to a page that isn't a page. It's four questions, and the last screen sells exactly one product.
🤖 We transplanted the machine into our hot sauce brand from issue #5. Take the quiz. Get diagnosed. It's live.
🔍 One tool, actually vetted: the one quietly running the hero funnel for $25 a month.
🥃 This Ad Shows You Your Own Foot. Four Questions Later, You Own Insoles.
The clinical bunion photo that stops exactly the right scroll, and the landing page that isn't a page at all. It's a quiz, and the quiz is the salesperson.
88 days live. Four questions. One product at the end.
🧠 The Setup
Orthotics are a category nobody wants to browse. There is no fun way to shop for your feet. Aetrex knows it, so the ad doesn't sell a product; it shows you a symptom. A bare foot on exam-table paper, bunion clearly visible, next to the same foot resting comfortably in a sneaker. Nine words of caption. If that photo looks like the inside of your shoe, you've just been targeted better than any interest audience could manage. 88 days, two collated copies, and the caption never names the product.
🖼 The Visual
Two panels, zero polish. Left: a clinical photo of a foot with a bunion, shot on exam paper like an insurance claim. Right: a foot in a grey walking shoe. No arrows, no discount badge, no logo. It reads like a before/after from a doctor's office, which is exactly the authority the category needs. The person with that foot stops. Everyone else scrolls and costs Aetrex nothing. Same trick as #7's red-pen circle and #8's thinning crown: the creative IS the targeting. This one just borrowed a lab coat.
The full ad as it runs on Meta. Nine words, one symptom, 50 million foot scans behind the link card. Source: Meta Ad Library
🛬 Where It Lands (we follow the click)
The click doesn't go to a product page, a listicle, or an advertorial. It goes to aetrex.com/pages/find-your-perfect-orthotics, a page whose entire content is one question: "Which Orthotic Solves Your Foot Problem?" Four questions follow. Where does it hurt, answered by tapping a photo of a foot with the pain highlighted in red. What shoes are they for. Is your insole removable. Men's or women's. Thirty seconds, then the machine hands you exactly one product with your reasons attached.
The result screen reads like a chart from a walk-in clinic. "How this Orthotic Can Relieve Foot Pain" explains your problem back to you. "Why this Orthotic is Right for your Shoes" ties the product to your exact answers. Then one button: Shop Now. The 40 other orthotics in their catalog might as well not exist.
And the quiz itself? It's a Typeform. An off-the-shelf form tool, embedded on a Shopify page, wearing a nine-figure brand's fonts. The most sophisticated funnel move in this issue is something you could clone before lunch. More in Founder Finds.
✨ Why It Works
The ad diagnoses, the page prescribes. The photo makes you self-identify ("that's my foot"), the quiz makes the fix feel custom-fitted ("that's my orthotic"). By the result screen the product isn't an option among many. It's YOUR answer.
Answering is investing. After four questions you aren't evaluating their product anymore; you're collecting your result. Sunk cost built from ten seconds of tapping photos of feet, and it works anyway.
One result kills choice paralysis. The quiz ends on a single SKU and a single button. Fewer options at the moment of decision beats a bigger menu, and the quiz earns the right to choose for you.
🛠 How to Steal It (ethically)
Make the creative a mirror, not a pitch. Show the symptom your buyer sees in their own life (their foot, their scalp, their fridge) and let self-recognition do the targeting.
Replace the collection page with a finder if you sell variants of one solution. Four questions max. A symptom-aware clicker does not want your filter sidebar.
Write the result as diagnosis plus prescription. One block explaining their problem, one block tying THIS product to their exact answers, one button.
Ask one throwaway question that costs nothing to answer (Aetrex: "is your insole removable?"). It deepens the custom feel and segments your follow-up for free.
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🤖 AI That Actually Ships
This week we rebuilt the whole machine, ad and quiz, for a category with zero feet in it.
🧠 The Setup
Aetrex splits the job cleanly: the ad diagnoses, the page prescribes. So we transplanted the machine into the least clinical thing in your kitchen. Meet FUSE again: our fictional hot sauce brand, last seen surviving a scoreboard ad in issue #5. It now has a landing page, and the landing page has opinions about you.
The symptom mirror, transplanted: Aetrex shows you your foot, FUSE shows you your fridge. Even the link title keeps the formula: "the right X can help."
The transplant map: the bunion photo becomes the sauce graveyard in your fridge door. "Which Orthotic Solves Your Foot Problem?" becomes "Which FUSE Solves Your Heat Problem?" The four questions survive intact: where it hurts (tap the photo that looks like your dinner), what it's for, one throwaway question about the milk in your fridge, and who it's for. Aetrex's 50 million foot scans became 12,481 heat profiles, which is exactly as made up as our brand.
And where OUR click lands:
The result screen does the full close: "How this bottle fixes your heat problem" reads your answers back as a verdict, "Why it's right for your kitchen" ties the bottle to your exact plates and dairy situation, and there's one button. If we chose wrong, the Empty Bottle Promise eats the mistake.
🛠 How To Run This Yourself
Map your SKUs to symptoms, not segments. If your catalog answers "which one is for me," you have quiz material. If it doesn't, that's a catalog problem, not a quiz problem.
Four questions, max, and make one a throwaway. Aetrex asks if your insole comes out; we ask if there's milk in your fridge. Cheap to answer, and it makes the verdict feel earned.
Write the result as diagnosis plus prescription. One block that explains their problem, one block that ties the product to their exact answers, one button. No shortlist; that re-imports the choice paralysis you just removed.
💀 Bottom Line
Aetrex asks about your feet. FUSE asks about your fridge. Both end the same way: one product, your reasons attached, nothing left to browse. Steal the interrogation before you steal the sentences.
Want pages like this built and tested against your control? That's Page Lab. Reply "PAGE" and we'll tear down your current landing page for free. First five replies only.
TOGETHER WITH CLICKDOSE LABS
Great ad. Wrong page? ClickDose Labs' Page Lab ships conversion-ready landing pages for a flat monthly fee, built in-house at AI speed. Then Growth Lab and Cold Email Lab fill them with qualified traffic. Senior operators on your account from day one. Apply to work with us →
🔍 Founder Finds
One tool a week, actually tested, with how we'd run it.
🛠 Typeform: the engine under this week's hero funnel. Aetrex's orthotic finder is a Typeform. The four-question machine converting bunion-ad clicks for a brand with 50 million foot scans is an off-the-shelf form builder wearing their fonts. Logic jumps route the answers, hidden fields carry your UTMs, and the result screen runs the diagnosis-prescription close. $25 a month on annual for 100 responses, $50 for 1,000.
How we'd use it: build the four-question finder for your catalog, embed it where your collection page currently dumps forty products on people, and pipe the answers into your email tool.
The caveat: the response caps are hard ceilings. At ad traffic you hit the $83 tier fast, and a quiz can't rescue a catalog where every product is for everyone. Try it here.
🎁 New: Refer One, Get The Machine
We compressed the entire ClickDose engine into one prompt. Paste any winning ad into your AI and it runs the full pipeline on its own: teardown, kitchen-table nickname, a complete rebuild of the ad for YOUR brand, the creative brief, and a verdict on which landing page the ad has earned.
It's called The Machine Prompt, and it unlocks at exactly one referral. Send ClickDose to one person who buys ads, they subscribe, the machine lands in your inbox automatically. That's the whole transaction.
👋 That's A Wrap!
Have something you want feedback on? Have great ideas to share? Email us and we can discuss here.
See you soon,
Eric and Rob | The ClickDose Team
