Welcome to ClickDose! Every week we analyze a top ad and page, then build a new brand with AI, ad and page, every week.
Last week we pulled every True Classic ad and built a tee brand from Reddit. This week we did it to a brand you have definitely seen: Liquid Death. All 318 ads.
In today's edition:
🥃 Liquid Death has 318 ads running. The one we picked is a joke and has been running for 145 days.
🛬 221 of those ads send you to a retailer, mostly Amazon.
🤖 We took the same idea somewhere it has no business being: tomato fertilizer for retired gardeners. Three ads and a live page.
🥃 Liquid Death Runs 318 Ads.
318 ads. 96 statics. 221 go to a retailer. 145 days for the oldest.
One joke. Swap the noun. New buyer.
🧠 The Setup
Liquid Death sells canned water, iced tea, soda-flavoured sparkling water and now an energy drink, all dressed like a metal band. We pulled every active ad on September 21. There are 318. 140 are dynamic ads, where Meta mixes the images and headlines itself. 90 are video, and 60 of those are creator posts the brand pays to run as ads. 64 are plain images.
The oldest ads show 145 days live. We can't see spend, so we are not calling anything a winner. We can see what they keep running.
🖼 The Visual
A tired mom in a cardigan, messy kitchen behind her, holding a pink can like a trophy. Blackletter headline: "Parenting is an EXTREME SPORT." A gold "0g sugar" burst. One line at the bottom: "All-day easy-drinking energy." It has been live since April 29.
Their video version says it outright: "the official energy drink sponsor of the world's most extreme sport: parenting." Then it invites parents to apply for an endorsement deal.
Now the part to copy. The same ad runs with a man in a suit: "Day trading is an EXTREME SPORT." Same layout, same cans, same footer, 139 days live. They wrote the joke once. They swap the noun and the photo, and it is a new ad for a new buyer.
She did not ask for your opinion. Source: Meta Ad Library
All 96 statics. Most are a can, a claim and "available at Amazon."
🛬 Where It Lands
Amazon. The link runs through Ampd, a tool that tracks Amazon sales back to the Meta ad that caused them. The page: a 12-pack for $21.99, which is $1.83 a can. 4.3 stars from 591 reviews, "2K+ bought in past month," and a 30% coupon if you subscribe.
The landing page is an Amazon listing. The buyer's card is already on file.
Where all 318 ads send the click:
Amazon (192 ads)
liquiddeath.com (97): 95 go to merch, 2 to the homepage
Target (19)
Walmart (9)
7NOW delivery (1)
liquiddeath.com has drink pages. Not one ad links to them. The ads that do go to their site sell a $55 doormat, pint glasses, a golf polo and a tackle box.
Eight ads point here. A $55 doormat called Welcome to Health.
The logic is simple. A 12-pack of cans is heavy and cheap, and the buyer already has a card and free shipping on Amazon. Hormozi would say they cut the effort: nothing to sign up for, nothing to type. Their own site keeps the products with real margin, which fans buy anyway.
🛠 How to Steal It
Write the joke once, then swap the buyer. "[Your buyer's daily grind] is an extreme sport" works for nurses, teachers, accountants in April. One template, a new photo, a new audience each time.
Send the click where the card already is. If your product is cheap, heavy or on Amazon anyway, test ads straight to the listing. Use an attribution link (Ampd, or Amazon Attribution, which is free) so you can see which ad made the sale.
Where do most of your ads send the click?
🤖 AI That Actually Ships
We built a tomato fertilizer brand for retired gardeners. Three ads and one page, all wearing a pre-workout costume.
🧠 The Play We Copied
We wanted a category as far from metal-band water as we could get. So: tomato fertilizer, for people over 60 with a vegetable patch. Nobody has ever been excited to buy a bag of fertilizer.
JACKED TOMATO is a fictional plant food sold in a pre-workout tub, with a scoop. One scoop per gallon, once a week. Inside it is an ordinary 4-6-8 feed with calcium. That's it.
🖼 What We Made
Same joke, two buyers, plus the label.
Our template is "[Name]'s tomatoes are on something." Dolores for the women, Frank for the men, and your aunt next week. The third static is a supplement facts panel rewritten as Plant Facts: nitrogen 4%, creatine 0g.
The one we would launch first. Dolores is not taking questions.
🛬 The Page
We call it a parody product page: the page keeps the concept from the ad all the way to the buy box. It is live at clickdoselabs.com/example/jackedtomato.
It's live: clickdoselabs.com/example/jackedtomato
The hero says "Pre-workout for tomatoes," and the next sentence admits it is fertilizer. Then the Plant Facts label with every line explained in plain English. A dosing calculator: slide to your number of plants, get tubs and cost for the season. Before and after photos of two tomato plants. Dolores and Frank as "sponsored athletes." Then the offer: $29 a tub, or the Bulk Stack at $49 with a watering can called the Shaker and a hat.
🛠 Four Things On the Page
Admit the joke in the second sentence. "It is tomato fertilizer." The concept gets the click. The reader still has to know what they are buying within five seconds.
Make the parody do real work. The facts panel is a joke. It is also the clearest way we found to explain what 4-6-8 means.
Do the math in their unit. $29 ÷ 40 gallons = 73¢ a gallon, or $1.45 a week for six plants. Gardeners think in gallons and plants, so the page does too.
Write a guarantee only this product could have. "If your best tomato is not bigger than last year's, we refund the tub. We will take your word for it."
Want pages like this built and tested against your control? That's Page Lab. Reply "PAGE" and we'll tear down your current landing page for free. First five replies only.
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It's called The Machine Prompt, and it unlocks at exactly one referral. Send ClickDose to one person who buys ads, they subscribe, the machine lands in your inbox automatically. That's the whole transaction.
👋 That's A Wrap!
Have something you want feedback on? Have great ideas to share? Email us and we can discuss here.
See you soon,
Eric and Rob | The ClickDose Team