Welcome to ClickDose! Every week we pick one ad that's running right now, follow the click to the page, then build a new brand with AI, ad and page.
Last week we pulled every Liquid Death ad. This week it's Graza, the olive oil in squeeze bottles. 484 ads, and the one they keep putting back up was filmed on a phone in someone's kitchen.
In today's edition:
🥃 Graza has launched the same 62-second customer video as 10 separate ads.
🛬 227 of their 484 ads sell mayo and chips, not olive oil.
🤖 We wrote the same kind of video for hockey gear that smells. The script, the ad and the page.
🥃 Graza Runs 484 Ads.
484 ads. 157 statics. 1 phone video, launched 10 times.
One take, no cuts, 62 seconds. Launched as 10 separate ads.
🧠 The Setup
Graza sells olive oil in squeeze bottles, each named for its job: Sizzle for cooking, Drizzle for finishing, Frizzle for frying. We pulled every active ad on September 28. There are 484. 222 are dynamic ads, where Meta mixes the images and headlines itself. 140 are video. 122 are plain images.
Most of the account is new. Half the ads started in the last 20 days, and the oldest has run 114. We can't see spend, so nothing here gets called a winner. We can see which video they keep putting back up.
🖼 The Visual
A woman at her kitchen island, phone propped on the counter, a Graza box in front of her. On screen: "POV: you get your first box from @getgraza." Then she unpacks it for 62 seconds. One shot. No cuts, no music.
Her first line: "Okay so I filmed a super great video earlier with no sound so we're gonna try this again." (Nobody at an agency writes that line.)
Then she says the thing Graza could never say about itself: "I've been buying this in Costco for a while, but I wanted to show you some of the other products that aren't available there." She pulls out each bottle and reads the label. Frizzle's back label promises "golden salty fries." Her review: "who doesn't want that."
The headline under it is "Do not use sparingly." Graza has launched this exact video as a new ad 10 times between September 7 and September 22. No other creative in the account has more copies running.
Take two. The first one had no sound. Source: Meta Ad Library
All 157 statics. Count the mayo.
🛬 Where It Lands
The Trio page. Three bottles, $60 marked down to $45, plus a free cooking spray and free shipping. 4.9 stars from 1,743 reviews. That's $15 a bottle before the spray.
The page the video sends you to.
Where all 484 ads send the click:
The Trio (152)
Graza Mayo (117, plus 13 to Amazon)
The Starter Kit (79)
A NASCAR sweepstakes and blog post (19)
A gift set (2)
227 of the 484 ads sell mayo or chips. The olive oil brand spends almost half its ads on things made with the oil.
🛠 How to Steal It
Ask your store customers to film it. She buys Graza at Costco. The ad sells her what Costco doesn't carry.
Don't fix the mistakes. One take on a phone. The bad start is what makes it feel real.
Relaunch what works. Graza posted this video as a new ad 10 times in 15 days.
Has a customer ever filmed your product for you?
🤖 AI That Actually Ships
We built a hockey gear odor kit for beer-league players. One unboxing script, one ad and one page.
🧠 The Play We Copied
Graza's video works because a customer opens the box and talks. We wanted that in a category nobody has ever filmed an unboxing for: the smell of a hockey bag.
BENCH MINOR is a fictional three-part kit. Spritz for the bag, Blitz for base layers, Mitts for gloves and skates. Each one is named for its job, the way Graza names Sizzle and Drizzle. The buyer is a guy around 40 whose bag isn't allowed in the house anymore.
🖼 What We Made
The whole ad, beat by beat. A customer could film this tonight.
A script, not a finished video. We didn't make the video with AI, on purpose. Graza's ad works because a real customer filmed it, and an AI customer would kill that. So we wrote what a real customer would film: six beats, 48 seconds, one take. The frames in the script are stand-ins.
Dave opens the box in his garage because, as his first line explains, he got asked to leave the kitchen. That line does the job Graza's no-sound take did.
The one we'd launch. Dave is not allowed back inside.
🛬 The Page
We call it an unboxing page: it opens with the video from the ad and walks through the box in the order it was opened. See it at clickdoselabs.com/example/benchminor.
The top of the page. Dave's video plays where a hero photo would normally go.
Dave's video sits at the top with his lines as subtitles. Below it, the three products in the order he pulled them out, each with his line and one sentence on how to use it. Then a receipt: $52 bought separately, $39 as a kit. Then the offer and the guarantee.
🛠 Four Things On the Page
Put the ad's video at the top of the page. They clicked because of that video. Seeing it again tells them they're in the right place.
Show the products in the order they came out of the box. Same order, same lines. The page reads like the rest of the ad.
Print the receipt. Graza's page says "Total value: $60 ➞ You pay $45." Ours does the same, then divides by a season: $39 ÷ 26 games = $1.50 a game.
Write a guarantee only your buyer would understand. "If your bag still has to live in the garage after 30 days, send us a photo of it out there and we refund the kit."
Reading teardowns is free. So is having us run one on your funnel. On a short call we go through your ads, your pages, and your numbers with you. Then we send you a report with the changes we would make first. You keep it whether or not we work together.
🎁 Refer One, Get The Machine
We put our whole process into one prompt. Paste in any ad and it does the teardown, rebuilds the ad for your brand, writes the creative brief, and tells you which landing page the ad needs.
It's called The Machine Prompt. Send ClickDose to one person who buys ads. When they subscribe, it lands in your inbox.
👋 That's A Wrap!
Reply with the brand you want us to tear down next.
See you soon,
Eric and Rob | The ClickDose Team
P.S. If you'd rather we looked at your ads and pages than Graza's, that's the Growth Review. It's free, and you keep the report.