Welcome to ClickDose! Every week we pick one ad that's running right now, follow the click to the page, then build a new brand with AI, ad and page.
Last week we tore down the AI managers monday.com ran 94 times. This week it's Ramp, the corporate card company, and the comedians it pays to make fun of expense reports. Then the brand we build is us.
In today's edition:
🥃 Ramp runs 15 ads from comedy creators. In most of them, the card says no.
🛬 Where those skits send you, and what's missing when you get there.
🤖 Our first video ad.
🥃 Ramp Runs 435 Ads.
435 ads. 13 creator videos. 8 of them land on one page.
13 videos. One card that keeps saying no.
🧠 The Setup
Ramp sells corporate cards and finance software. We pulled every active ad on October 12. There are 435, and most of them are Ramp talking about Ramp: "Finance, on autopilot." "Meet the $32B Finance Platform."
15 of them run from somebody else's account. Comedy creators with their own following post a skit, and Ramp pays to run it as an ad under the creator's name, with "Paid partnership with Ramp" underneath.
🖼 The Visual
The one Ramp launched twice, 69 days ago and again 8 days ago, is from Corporate Dudes.
"My name is Gavin and I just got my first company card." He waited six months for it. He used to spend thousands a week keeping up his lifestyle. Now it's all business expenses.
Then the card won't buy "anything fun." His boss asks if he read the expense policy. Gavin: "Come on, who even reads that?"
That's 39 seconds, and nobody says "Ramp" out loud. It's in the caption: "The guy that just got his first @tryramp card #ad".
The other skits run the same joke with a different expense. A $77,000 jet to Aspen. Two mojitos at 11am on a work trip. A $1,900 bar tab with the memo "Team Chemistry." Each one ends with the card saying no. That's the product (spend controls), acted out by someone people already watch for fun.
Gavin did not read the expense policy. Source: Meta Ad Library
All 13 creator videos in Ramp's account.
🛬 Where It Lands
8 of the 13 send you to ramp.com/business-cards. One email box and four feature cards. No Gavin, no jet, no joke.
Where the jokes go. The joke doesn't come with them.
Where all 435 ads send the click:
A form on Facebook, no page at all (58)
Pages for one industry, like construction or healthcare (51)
Ramp for startups (37)
Other countries (37)
Stack, their new product (34)
Enterprise (19) and procurement (19)
Bill pay (17)
Sweepstakes, sponsorships and reports (42)
Other product pages (31)
🛠 How to Steal It
Rent the audience. Ramp didn't hire actors. It paid people who already have followers, and the ad runs under their name.
Build every joke around one feature. Different people, different expenses, same punchline: the card says no.
Make a lot of them. 13 videos from 12 creators. You can't know in advance which one people watch.
Would you run an ad made by a comedy creator?
TOGETHER WITH CLICKDOSE LABS
A new website, from $499. We research your market, customers and competitors. You pick a design style, we build three prototypes, and you keep the one you choose. You own it outright.
It's built for the people who visit and set up so AI assistants can read it and answer questions about you. SEO and AEO ready, fast on a phone, with conversion-focused copy and layout. Custom to any design and interactivity you like.
🤖 AI That Actually Ships
This week the brand is us. We wrote a skit for ClickDose and Higgsfield turned it into two guys who don't exist.
🧠 The Play We Copied
Ramp's skits work because the product is the punchline. Someone does something dumb with the company card, and the card says no.
We did the same with a mistake our readers watch happen at work: turning off a good ad because you got bored of it.
🖼 What We Made
Tyler, a junior media buyer, turned off the best ad after nine days. He made 12 new ones in different fonts and sent them all to a homepage with a video of the founder's dog. His CMO is on the call.
Both faces stay on screen the whole time, and while one talks, the other reacts. We made those reactions as short silent clips that start and end on the exact frame of the talking footage, so nothing jumps.
🛬 The Page
Ramp sends 8 of its 13 creator videos to a page with none of the joke on it. Ours opens on Tyler and the CMO, mid-meeting.
The CMO's action items, as a page.
🛠 Three Things On the Page
Start with the joke they just watched. Tyler and the CMO are the first thing you see, with the line the ad ended on.
Turn each joke into a reason. Each of Tyler's three mistakes links to a past issue that shows the fix.
One box. Your email, then Tuesday.
🧰 Tools We Use
Higgsfield for all AI generated creative
HQ is the harness we use to keep our team operating in sync
Both are affiliate links.
🎁 Refer One, Get The Machine
We put our whole process into one prompt. Paste in any ad and it does the teardown, rebuilds the ad for your brand, writes the creative brief, and tells you which landing page the ad needs.
It's called The Machine Prompt. Send ClickDose to one person who buys ads. When they subscribe, it lands in your inbox.
👋 That's A Wrap!
Reply with the brand you want us to tear down next.
See you soon,
Eric and Rob | The ClickDose Team
P.S. If you'd rather we looked at your ads and pages than Ramp's, that's the Growth Review. It's free, and you keep the report.