Weekly ad and page teardowns
One winning ad and page torn down every week, rebuilt with AI, Starter Dose included. Free.
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Torn down in past issues
How a dose works
The pictures below are from issue #15, the week we pulled True Classic's ad account apart.
01
We pull one ad out of Meta's Ad Library, the public archive of every ad running on Facebook and Instagram. Then we read what is visible. True Classic's "1 sold every 5 seconds" static, meaning a single image ad, had been live 117 days with nineteen copies of it running.
02
We click the ad and capture where it lands. This one points at a URL called /crews-meta, which forwards through a chain of retired product slugs and drops you on the homepage. On capture day the homepage was a live shopping stream with a chat window.
03
Then we run the same play for a brand that does not exist yet, and publish the page so you can take it apart. Issue #15 built KEPT, a black tee sold on one promise: same collar at wash 40. See the page.
Latest issues
FAQ
Nothing. Ad Dose is free. The agency work pays for it, so the list never gets a paywall.
Once a week. One ad, the page under it, and the rebuild.
Eric Sciberras and Rob Millar at ClickDose Labs. We buy media and build pages for a living, and the issues are the work we are doing that week.
One click at the bottom of any issue. No reply, no form, no survey on the way out.
Add your email and the Starter Dose lands right away. The teardown comes with the week's issue.