Facebook Ads

Winning Facebook ads torn down: the hook, the offer and the creative choices that kept them running, then rebuilt with AI for a new category.

Meta Ads

Ad Dose #21: We pulled 13,652 Black Friday ads

Oct 27, 2026

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5 min read

Ad Dose #21: We pulled 13,652 Black Friday ads

30 big brands' UK and EU ads from last year's Black Friday and Cyber Monday, and the 11 things most of them had in common.

Robert Millar, +1

Meta Ads

Ad Dose #20: The 3 ads big brands ran 461 times

Oct 20, 2026

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5 min read

Ad Dose #20: The 3 ads big brands ran 461 times

We went through 1,250 ads to find the one HexClad, Ridge and Jones Road have been scaling. Then we took each one apart.

Robert Millar, +1

Meta Ads

Ad Dose #19: The skits Ramp ran 15 times

Oct 13, 2026

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3 min read

Ad Dose #19: The skits Ramp ran 15 times

435 ads, 15 from comedy creators, and a page that forgets the joke. Then we made our first video ad.

Robert Millar, +1

Meta Ads

Ad Dose #18: The AI managers monday.com ran 94 times

Oct 6, 2026

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4 min read

Ad Dose #18: The AI managers monday.com ran 94 times

1,005 ads, 94 starring AI-generated managers, and 934 that ask for a sign-up instead of a demo.

Robert Millar, +1

Meta Ads

Ad Dose #17: The video Graza launched 10 times

Sep 29, 2026

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4 min read

Ad Dose #17: The video Graza launched 10 times

484 ads, 157 statics, and one 62-second phone video Graza has launched as 10 separate ads. Plus we wrote the same kind of video for a hockey gear odor kit.

Robert Millar, +1

Facebook Ads

Ad Dose #16: We pulled every Liquid Death ad

Sep 22, 2026

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4 min read

Ad Dose #16: We pulled every Liquid Death ad

318 ads, 96 statics, and 221 of them send the click to a retailer instead of their own site. Plus we put the same idea on tomato fertilizer: three ads and a live page.

Robert Millar, +1

Facebook Ads

Sep 15, 2026

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5 min read

Ad Dose #15: We pulled every True Classic ad, then built a tee brand from Reddit

We onboarded a men's tee brand that does not exist and ran our whole process in public: 189 Reddit comments, all 228 True Classic ads, one complaint, one brand, one page. Plus every tool we used, listed.

Robert Millar, +1

Facebook Ads

Ad Dose #14: We pulled every static ad Winks is running

Sep 8, 2026

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4 min read

Ad Dose #14: We pulled every static ad Winks is running

Winks is a sleep drink that went live on August 31 with 100 ads, 48 statics and 9 landing pages. Nothing is proven yet. Plus we built an afternoon energy drink: four statics, four styles, one page.

Robert Millar, +1

Facebook Ads

Ad Dose #13: A 69 degree wedge is outrunning the big golf brands

Sep 1, 2026

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5 min read

Ad Dose #13: A 69 degree wedge is outrunning the big golf brands

One static, 315 days, and a name that only lands if you golf. The club is real, it is tournament legal, and some buyers are not laughing at all. Plus a carry-on brand where we sold the $29 drawer instead of the $245 suitcase.

Robert Millar, +1

Facebook Ads

Aug 25, 2026

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5 min read

Ad Dose #12: How we made a kids phone brand from pet ads

A dog supplement runs two ads that look like different companies, sends both to the same article, and never shows a price. Plus the whole machine rebuilt for a kid's first phone.

Robert Millar, +1

Facebook Ads

Aug 18, 2026

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4 min read

Ad Dose #11: Steal Our Entire Playbook

We're giving away the full playbook we run for clients: real research, pain point, and a live ad and page built to match it.

Robert Millar, +1

Facebook Ads

Ad Dose #10: The Ad That Sells Canceling

Aug 11, 2026

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5 min read

Ad Dose #10: The Ad That Sells Canceling

An ad that attacks a competitor by name, the product page it sends you to that won't say that name, and a full rebuild for a razor brand we made up.

Robert Millar, +1

Facebook Ads

Ad Dose #9: The Ad Is a Foot. The Page Is a Quiz.

Aug 4, 2026

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5 min read

Ad Dose #9: The Ad Is a Foot. The Page Is a Quiz.

The clinical bunion ad that targets with a photo, the four-question quiz it lands on, and a live hot sauce rebuild of the whole machine.

Robert Millar, +1

Facebook Ads

Ad Dose #8: She Blamed the Shampoo. It Worked.

Jul 28, 2026

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5 min read

Ad Dose #8: She Blamed the Shampoo. It Worked.

A 26,000-character confession ad, 107 days of spend, and a URL that admits they iterate. Then we transplanted the whole machine into a pillow brand. The page is live.

Robert Millar, +1